Researchers use quantitative and qualitative methods to develop theories that explain human behavior and social relationships. The quantitative method uses the scientific method and numerical data to explore human behavior and seeks to find data to test or prove a hypothesis. …

Like Shakespeare, Marshall McLuhan’s work was rich in philosophical themes. Universal ideas that seemed almost futuristic for the age they lived in. McLuhan is best known for his ideas of a “global village” and the “medium is the message.” It’s a Small World After All …

Persuasion, the ability to change people’s minds. Wait, let me say that again, the ability to change people’s minds? It’s an art, it’s a science. It’s basically a superpower. Just like any superpower, it can be used for good or evil. We can persuade audiences to start consuming products we…

If you are like me, the first thing you do when you wake up is scroll through social media for today’s trending topics. In under 280 characters, you can get the latest news updates in seconds from your favorite celebrity, political figure, or influencer on Twitter. How else would you…

In the age of “fake news” a term famously used by former Twitter personality, Donald Trump, trust in the media is at an all time low. In 2020, about 60% percent of people in a recent Gallup survey believe the news is intentionally trying to mislead them and only 9%…